🇺🇸 Best Marketing Programs in United States by ROI
Ranked by ROI score — net salary after rent and living costs, weighted by graduation rate, relative to total degree tuition. Salary figures are median graduate earnings from government data (2026).
| # | University | ROI | Salary ($) | Payback | Tuition ($/yr) |
|---|---|---|---|---|---|
| 1 | Vanderbilt University Marketing. | 20.6 | $52,685 | 4 yrs | $44,369 |
| 2 | Michigan State University Marketing. | 20.6 | $69,081 | 4 yrs | $55,104 |
| 3 | University of Nebraska-Lincoln Marketing. | 19.1 | $69,081 | 3 yrs | $49,692 |
| 4 | University of Wisconsin-Madison Marketing. | 18.3 | $52,860 | 5 yrs | $48,591 |
| 5 | University of Wyoming Business, Management, Marketing, and Related Support Services, Other. | 17.9 | $59,669 | 3 yrs | $38,077 |
| 6 | Saint Louis University Marketing. | 16.6 | $69,081 | 5 yrs | $68,314 |
| 7 | Georgia State University Marketing. | 16.3 | $69,081 | 3 yrs | $44,607 |
| 8 | Iowa State University Specialized Sales, Merchandising and Marketing Operations. | 16.3 | $56,756 | 5 yrs | $52,049 |
| 9 | University of Pennsylvania Marketing. | 16.1 | $68,411 | 6 yrs | $80,357 |
| 10 | University of Nebraska-Lincoln Business, Management, Marketing, and Related Support Services, Other. | 16.0 | $59,669 | 4 yrs | $49,692 |
| 11 | Northwestern University Marketing. | 15.9 | $69,081 | 6 yrs | $81,668 |
| 12 | Texas A&M University-College Station General Sales, Merchandising and Related Marketing Operations. | 14.8 | $58,392 | 6 yrs | $59,682 |
| 13 | University of Oregon Marketing. | 14.8 | $69,081 | 5 yrs | $62,110 |
| 14 | University of Minnesota-Twin Cities Business, Management, Marketing, and Related Support Services, Other. | 14.5 | $45,622 | 6 yrs | $46,978 |
| 15 | University of North Texas General Sales, Merchandising and Related Marketing Operations. | 14.4 | $58,392 | 4 yrs | $43,817 |
| 16 | Fashion Institute of Technology Specialized Sales, Merchandising and Marketing Operations. | 13.8 | $56,756 | 6 yrs | $53,466 |
| 17 | University of Georgia Marketing. | 13.6 | $38,389 | 7 yrs | $39,021 |
| 18 | North Carolina State University at Raleigh Marketing. | 13.6 | $45,458 | 6 yrs | $48,448 |
| 19 | University of South Carolina-Columbia General Sales, Merchandising and Related Marketing Operations. | 13.6 | $58,392 | 6 yrs | $63,871 |
| 20 | Central Michigan University Specialized Sales, Merchandising and Marketing Operations. | 13.3 | $56,756 | 5 yrs | $49,272 |
| 21 | Saint Joseph's University - Philadelphia Specialized Sales, Merchandising and Marketing Operations. | 12.7 | $68,081 | 6 yrs | $83,129 |
| 22 | Boston University Business, Management, Marketing, and Related Support Services, Other. | 12.2 | $59,669 | 7 yrs | $68,326 |
| 23 | University of Illinois Urbana-Champaign Marketing. | 12.0 | $37,338 | 7 yrs | $40,194 |
| 24 | Missouri University of Science and Technology Business, Management, Marketing, and Related Support Services, Other. | 11.7 | $45,622 | 5 yrs | $45,634 |
| 25 | San Diego State University Business, Management, Marketing, and Related Support Services, Other. | 8.8 | $45,622 | 9 yrs | $43,019 |