Marketing Specialist
Shortage Now
JSA currently reports no national or state/territory shortage signal for this occupation.
Snapshot
Median salary
Not available
People employed
71,700
Estimated workforce
Shortage signal
No shortage (national)
Categories identify where a shortage occurs; they are not a severity score.
What you actually do
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Alternative titles
Marketing Consultant · Marketing Coordinator · Marketing Officer
Specialisations
Skills & main tasks
Official main tasks
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services
- Collects and analyses data to research potential demand and market characteristics for new goods and services
- Supports business growth and development through the preparation and execution of marketing objectives, policies and programs
- Advises on all elements of marketing, such as product mix, pricing, advertising and sales promotion, selling and distribution channels
- May develop strategies to ensure the visibility of a brand and maintain the brand's identity
Where people work
State / territory distribution
Highest education
Share of workers
Education & work pattern
Part-time
24%
Female rate
62%
Median age
35
2030 & 2035 employment outlook
to 2030
+13%
12,935 projected jobs
to 2035
+22%
22,741 projected jobs
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OSCA skill level 1
A classification attribute describing the occupation; it is not a personal eligibility or qualification decision.
Official VET pathways
Diploma of Marketing and Communication
Occupation ready
Advanced Diploma of Marketing and Communication
Occupation ready
Certificate IV in Marketing and Communication
Progression pathway
Certificate III in Business to Business Sales
Progression pathway
Certificate IV in Entrepreneurship and New Business
Specialised training
Real jobs right now
Live signal from SEEK, Indeed & moreCurrent vacancy signal
QLD · May 2026
320
ACT · May 2026
24
VIC · May 2026
539
NT · May 2026
3
SA · May 2026
74
NSW · May 2026
693
Where could this career take you?
Compare state-level shortage signals, salary context, study options and visa information for Marketing Specialist.
Regional demand
Largest employment base
#1 Melbourne - Inner
9,142 estimated employed
- 1
Melbourne - Inner
9,142 employed
VIC
+14.68%
year on year
- 2
Sydney - North Sydney and Hornsby
4,804 employed
NSW
+8.2%
year on year
- 3
Sydney - Eastern Suburbs
4,300 employed
NSW
-1.6%
year on year
- 4
Melbourne - Inner South
4,088 employed
VIC
+0.86%
year on year
- 5
Sydney - City and Inner South
4,069 employed
NSW
+1.02%
year on year
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Ranked by current shortage signal and projected employment growth.
Workers in this occupation
54,500
Moved in from another occupation
9,880
Moved to another occupation
6,780
Recommendation score: shortage = 2 points, no shortage = 1 point, plus 1 point for each 10% of projected growth to 2035.
- 1
4
points
- 2
3
points
- 3
3
points
- 4
3
points
- 5
3
points
Data status
- Classification
- OSCA 221534
- Last updated
- 2026-07-16
- Sources
- Jobs and Skills Australia OSL · Jobs and Skills Australia DOM · ABS OSCA · Department of Home Affairs Core Skills Occupation List matched via ABS OSCA 2024 v1.0 correspondence Table 2
Labour-market data coverage
- Shortage signal and drivers: JSA Occupation Shortage List (ANZSCO unit group where applicable).
- Work profile, state distribution and education: JSA Occupation Profiles (ANZSCO mapped).
- Regional employment: JSA NERO, June 2026.
- Career-move observations: JSA DOM, last available 2020–21. Observed Australian worker transitions are not personalised recommendations; many contractors and sole traders are excluded, as are transitions below 10 workers.
- Vacancy signal: JSA Internet Vacancy Index, 3-month average (ANZSCO unit group).
- Employment outlook: JSA employment projections (ANZSCO unit group).
- Training pathways: JSA Training Occupation Pathways.
Data confidence: official-profile-and-csol.