Sales and Marketing Manager
Shortage Now
JSA currently reports no national or state/territory shortage signal for this occupation.
Snapshot
Median salary
Not available
People employed
118,500
Estimated workforce
Shortage signal
No shortage (national)
Categories identify where a shortage occurs; they are not a severity score.
What you actually do
Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.
Read official OSCA descriptionSkills & main tasks
Official main tasks
- Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
- Directs and evaluates marketing strategies
- Establishes distribution networks for products and services, and initiates market research studies
- Establishes organisational policies and procedures in relation to sales and marketing
- Conducts regular data analysis and measures campaign performance against predefined metrics
- Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
- Assesses the marketing potential of new and existing store locations
- Determines price schedules and discount rates
Where people work
State / territory distribution
Highest education
Share of workers
Education & work pattern
Part-time
13%
Female rate
42%
Median age
42
2030 & 2035 employment outlook
to 2030
+9%
15,482 projected jobs
to 2035
+18%
28,956 projected jobs
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OSCA skill level 1
A classification attribute describing the occupation; it is not a personal eligibility or qualification decision.
Official VET pathways
Diploma of Marketing and Communication
Occupation ready
Advanced Diploma of Marketing and Communication
Occupation ready
Diploma of Retail Merchandise Management
Progression pathway
Advanced Diploma of Travel and Tourism Management
Transferable skills
Real jobs right now
Live signal from SEEK, Indeed & moreCurrent vacancy signal
QLD · May 2026
966
ACT · May 2026
61
VIC · May 2026
1,238
NT · May 2026
19
SA · May 2026
210
NSW · May 2026
1,708
Where could this career take you?
Compare state-level shortage signals, salary context, study options and visa information for Sales and Marketing Manager.
Regional demand
Largest employment base
#1 Melbourne - Inner
10,102 estimated employed
- 1
Melbourne - Inner
10,102 employed
VIC
-2.22%
year on year
- 2
Sydney - City and Inner South
6,870 employed
NSW
+6.84%
year on year
- 3
Gold Coast
6,424 employed
QLD
+8.94%
year on year
- 4
Sydney - Northern Beaches
5,609 employed
NSW
-5.01%
year on year
- 5
Sydney - North Sydney and Hornsby
5,608 employed
NSW
+0.43%
year on year
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Ranked by current shortage signal and projected employment growth.
Workers in this occupation
159,500
Moved in from another occupation
18,895
Moved to another occupation
14,135
Recommendation score: shortage = 2 points, no shortage = 1 point, plus 1 point for each 10% of projected growth to 2035.
- 1
4
points
- 2
3
points
- 3
3
points
- 4
3
points
- 5
2
points
Data status
- Classification
- OSCA 112133
- Last updated
- 2026-07-16
- Sources
- Jobs and Skills Australia OSL · Jobs and Skills Australia DOM · ABS OSCA · Department of Home Affairs Core Skills Occupation List matched via ABS OSCA 2024 v1.0 correspondence Table 2
Labour-market data coverage
- Shortage signal and drivers: JSA Occupation Shortage List (ANZSCO unit group where applicable).
- Work profile, state distribution and education: JSA Occupation Profiles (ANZSCO mapped).
- Regional employment: JSA NERO, June 2026.
- Career-move observations: JSA DOM, last available 2020–21. Observed Australian worker transitions are not personalised recommendations; many contractors and sole traders are excluded, as are transitions below 10 workers.
- Vacancy signal: JSA Internet Vacancy Index, 3-month average (ANZSCO unit group).
- Employment outlook: JSA employment projections (ANZSCO unit group).
- Training pathways: JSA Training Occupation Pathways.
Data confidence: official-profile-and-csol.